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FOR IMMEDIATE RELEASE
Kathleen Shaffer / firstname.lastname@example.org / (470) 388-6170
ATLANTA - August 15, 2016 - Explore the Candy Kingdom with Marble Slab Creamery! The super-premium frozen slab ice cream brand
has partnered with King, a leading interactive entertainment company for the mobile world, to introduce a new line of craveable Candy
Crush™ inspired ice cream and candy combinations. Chocolate Mountains, Candy Clouds and Marshmallow Surprise bring the tasty world of
the popular Candy Crush franchise games to taste buds far beyond Candy Town. All flavor combinations are available in a cone, cup, shake
or cake for a limited time only.
Chocolate Mountains is a divine treat of Sweet Cream and Chocolate Ice Creams with fudge brownie pieces and rainbow sprinkles. Candy
Clouds is a dreamy creation of Cotton Candy Ice Cream with Raspberry Sorbet, gummy bears and rainbow sprinkles. Marshmallow Surprise
is a sweet combination of Very Yellow Marshmallow and Sweet Ice Creams with chocolate chips and rainbow sprinkles. Rumor has it Tiffi
and Mr. Toffee are big fans.
"Like the Candy Crush franchise games, Marble Slab Creamery is a tasty fantasy land where customers can use their imagination and
cravings to create a memorable and unique ice cream experience - the combinations are endless," said Allison Lauenstein, Vice President
of Marble Slab Creamery. "Candy Crush is a pop culture phenomenon and our new flavors inspired by the game are sure to take our customers
on a delectable adventure."
To add to the fun of the new flavors, Marble Slab Creamery is also presenting the Ultimate Candy Crush™ Giveaway in which one grand prize
winner will receive the Ultimate Candy Crush™ Prize Pack featuring $1,000 worth of Candy Crush merchandise. More information about the
sweet sweepstakes can be found at http://marbleslab.com/CandyCrushSweeps.
"We're excited to be partnering with Marble Slab Creamery this summer to bring fans a taste of the sweet and delicious world of the Candy
Kingdom," said Claes Kalborg licensing director at King. "Fans of the game can fully immerse their taste buds in the different flavors
inspired by the Candy lands with these super fun, one-of-a-kind 'Candy Crush' ice-cream flavors."
Marble Slab Creamery is known for its homemade ice cream with unlimited mix-ins, free plain waffle cones and delicious ice cream cakes. To
find a Marble Slab Creamery location near you, visit: http://marbleslab.com/store-locator.
For more information on Marble Slab Creamery visit our website www.marbleslab.com. You can also join the conversation on Facebook®,
www.facebook.com/marbleslabcreamery, Twitter, (@Marbleslab); or Instagram (@marbleslabcreamery). Download Slab Happy Rewards, Marble
Slab Creamery's rewards app, for free in the App Store or Google Play.
- Notes to Editors: Media drops featuring samples of Marble Slab Creamery's new Candy Crush™ flavors are available in select markets.
For more information or graphics, please contact Kathleen Shaffer at email@example.com or 470-388-6170.
About Marble Slab Creamery® - www.marbleslab.com
Marble Slab Creamery, a leading purveyor of chef created super-premium hand-mixed ice cream and the innovator of the frozen slab technique,
was founded in 1983. Every batch of Marble Slab Creamery ice cream is fresh made in small batches in store using dairy from local farms and
flavor ingredients from around the world. Today, Marble Slab Creamery is enjoyed by consumers across the globe with locations in, Bahrain,
Canada, Guam, St. Lucia, Saudi Arabia, Kuwait, Guyana, United Arab Emirates, Qatar, Singapore, Pakistan and the United States.
About King - www.king.com
King Digital Entertainment is a leading interactive entertainment company for the mobile world. It had 463 million monthly active users as
of first quarter 2016 across web, social and mobile platforms, and has developed more than 200 exclusive games that are enjoyed all around
the world through its king.com and royalgames.com websites, Facebook, and mobile distribution platforms such as the Apple App Store, Google
Play Store, Microsoft Windows App Store and Amazon Appstore. King was acquired by Activision Blizzard (NASDAQ: ATVI) in February 2016.
King has game studios in Stockholm, Malmö, London, Barcelona, Berlin, Singapore, and Seattle, along with offices in San Francisco, Malta,
Seoul, Tokyo, Shanghai and Bucharest.
© 2016 King.com Ltd. King, the King crown logo, Candy Crush, and related marks are trademarks of King.com Ltd and/or related entities.