26¢ PRETZELS TO CELEBRATE PRETZELMAKER’S® 26TH BIRTHDAY ON NATIONAL PRETZEL DAY – APRIL 26

FOR IMMEDIATE RELEASE

MEDIA CONTACT
Kathleen Shaffer / [email protected] / (470) 388-6170

The handmade pretzel shop invites customers to the hottest pretzel party of the year on National Pretzel Day, Wednesday, April 26

ATLANTA (March 29, 2017) – It’s going to be the hottest pretzel party of the year, no doubt about it! In honor of Pretzelmaker’s 26th birthday, the handmade pretzel shop is offering 26¢ soft pretzels (original salted or unsalted) to customers on Wednesday April 26 (National Pretzel Day) when they say “happy birthday.”* For 26 years, Pretzelmaker has served up freshness with a twist taking pretzels to the next level with the creation of products like the Pretzel Dog, Pretzel Bites and Mozzarella Stuffed Bites. On National Pretzel Day, the brand will celebrate its delicious history with a hot deal at stores across the U.S.

To get the country fired up for April 26, Pretzelmaker is encouraging fans to RSVP for its big birthday pretzel party on Facebook with a chance to win a Pretzelmaker prize pack. More information can be found on the Facebook Event.

“Pretzelmaker is 26 years young and our innovative pretzel products are always baked fresh all day with a fun spirit and youthful heart,” said Lisa Cheatham, Director of Marketing, Pretzelmaker. “We thought it would be fitting to celebrate our big two six on our favorite day of the year, National Pretzel Day with 26¢ pretzels – the delicious snack that started it all. Let’s get the party started!”

For more information and store locations, visit our website or join us on social media: follow @pretzelmaker on Twitter; add @pretzelmakerpics on Instagram; follow “Pretzelmaker” on Snapchat; or become a fan of the brand on Facebook.

*Limit one offer per guest during the day of the promotion. Counts vary by store. Valid only at participating U.S. stores. No purchase necessary. No cash value.

Notes to Editors:

Media drops to your newsroom featuring Pretzelmaker products can be arranged. To request an interview with Pretzelmaker representatives, coordinate a live in-studio pretzel rolling demonstration, obtain photos, graphics or b-roll, please contact Kathleen Shaffer at [email protected] or 470-388-6170.

About Pretzelmaker® – Visit Pretzelmaker
Since 1991, Pretzelmaker® has specialized in serving fresh baked, hand-rolled soft pretzel products, dipping sauces and beverages. Long recognized as an innovator in their industry, the brand is credited with inventing the popular Pretzel Dog, Mini Pretzel Dogs, and the portable Pretzel Bites. Following integration in 2010, the Pretzelmaker® brand now also includes Pretzel Time®. Pretzelmaker® is currently the second largest soft pretzel concept in the United States and is also rapidly expanding worldwide with locations in Canada, Guam, Saudia Arabia and Mexico.

About Global Franchise Group, LLC – Visit Global Franchise Group
Global Franchise Group, LLC is a strategic brand management company with a mission of championing franchise brands and the people who build them. The company owns a portfolio of franchise brands that includes five primary quick service restaurant (QSR) franchise concepts: Great American Cookies®, Hot Dog on a Stick®, Marble Slab Creamery®, MaggieMoo’s Ice Cream & Treatery®, and Pretzelmaker®. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group, LLC. Global Franchise Group, LLC is a portfolio company of Levine Leichtman Capital Partners, an independent investment firm, with approximately $7 billion of capital under management and substantial franchise management experience.

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Annica Conrad

Annica Conrad
Chief Marketing Officer

Annica has more than 20 years of award-winning marketing experience and has been with GFG for 3 years. She joined the company from Mellow Mushroom Pizza Bakers where she was Vice President, Brand Development. In this role, Annica was responsible for the rebirth and growth in popularity of the 42-year-old eclectic brand through smart menu design and development, implementation of the Mellow Mushroom loyalty app and creation and rollout of its first online ordering system. Before her time with Mellow Mushroom, Annica was Vice President of Marketing for Mcalister’s Corporation and she spent the early part of her career at a prominent advertising agency in Mobile Alabama. She is graduate of Samford University in Birmingham where she earned her Bachelors in Marketing and MBA in Economics.

Sam Patterson
Chief Financial Officer

Patterson came to Global Franchise Group in April 2020 from FOCUS Brands where he served as Senior Vice President of Accounting. For the last eleven years, he was responsible for leading financials for Cinnabon, Carvel, Schlotzsky’s, Moe’s Southwest Grill, McAlister’s Deli, Auntie Anne’s and Jamba Juice. He directed the organization through the transfer and integration of all accounting back-office functions for Auntie Anne’s from Pennsylvania, McAlister’s Deli from Mississippi, and Jamba Juice from Texas to Atlanta and converted a brand-centric accounting structure into a shared services organization. Before his time with FOCUS, he was Senior Vice President & Corporate Controller for Movie Gallery/Hollywood Video (NASDAQ: MOVI & MVGR), Vice President and Corporate Controller for Republic National Cabinet Corporation, and Corporate Controller for Wolverine Tube, Inc. (NYSE: WLV). He is a Certified Public Accountant and a Certified Management Accountant, holds a master’s in business administration from Auburn University, and is a graduate of the University of Texas, Tyler.